We need more vendors like Jack and the ones that did come, to come out to support this event. It's great that there's a good crowd of racers there but , there needs to be some butts in all those seat. I think that a larger vendor selection, would help drive the spectators to attend. IMO
Yes, you are correct. When people go to an event, they want more than just racing. They want to see friends they haven't seen in a while. They want to meet and talk to the vendors they have only dealt with over the phone in the past. They want to make new contacts, racers and vendors, to enrich their knowledge of making their car go fast and having fun. Bristol was definitely a racers event, as the car show turnout was dismal every year.
To make the event happen, you need everything to happen at the same time. You need spectators to turn out to fill the seats. You need race cars to run the entire schedule, not go home after one day. You need vendors to be there with inventory to cover everyones needs, no matter what those needs are.
How does this happen, well, from a vendors perspective, vendors need to know the trip will be worth it. That means the vendors need to make enough money to cover 1) closing the shop for several days, 2) transportation expenses to and from the show including rentals, 3) vendor space at the event, 4) hotel costs, 5) sponsorship fees, 6) event signs and banners, 7) eating out every day, among other things. Basically when a vendor goes mobile to a show, it costs alot of money to have even the smallest showing at an event. Many vendors accept events as a loss just to hopefully make new contacts and increase their business. Some know the loss is coming, and vendoring at the event becomes a "working vacation", and quite possibly the
only vacation the vendor will take for the year. Here's where the big catch 22 comes in. Balance expenses vs. income to not put yourself out of business just to try putting on the show. If your original business plan isn't to be a mobile business, it costs big $$ to go mobile a few times a year.
Our efforts to vendor have only been to bring finished product to the events because to go mobile would cost over $100,000 to do so. Watch Jack Cotton replace a rear end on the pavement. Why does he do it this way? Well, it costs too much to make the entire shop portable.
I think you can see, any event will require $$$ to be successful. That $$$ only comes from the prople involved, racers, spectators, and vendors. The less numbers you have of any of those 3 means the financial burden is placed on somebody elses shoulders. Too much on any one group and the event folds because it's just not worth trying to make it happen.
Many spectators fill the seats and means the organizers have the $ to afford track prep. A well prepped track means lots of racers for the spectators to see. Lots of racers and spectators means vendors will see a potential profit, and will foot the bill to go to the event to make new business, and hopefully turn a profit. The racers get on-site support in case something breaks. Spectators get to price shop and compare the more vendors that show up. The vendors see some profits and decide sponsoring is a good choice since the event has been good to them, so sponsor dollars roll in. Sponsor dollars can turn into more perks in goody bags at the car show, or larger payouts for the race classes. Racers getting higher payouts attracts more racers. More racers attracts more spectators. These groups increased attracts more vendors....and the cycle continues until you look around and can't find room to squeeze in the next paying customer.
As you can see, it does take vendors, but it
EQUALLY takes racers and spectators to make a successful event. Lose any one of these three groups, and you lose the event. Those that don't have much invested in the event, and just say, "Oh well, I'm not going, nobody will miss me there", well, that's the beginning of the end of the event. EVERYONE in attendance counts.
Have I solved anything here. No. But hopefully I've given you something to think about. We need all three groups to make an event. The loss of any one group means the loss of the event. So the trick is to come up with a plan that ensures a good turnout of spectators, racers and vendors. That's the nut you have to crack to make Bristol, or any event happen.