All of the stacked plate coolers are built by LONG corporation and put into fancy boxes that have B&M,Earls and other logos on them etc. Long is owned by the DANA Corperation and is the biggest oil & trans cooler manufactuer in the world. All of the big three have used long brand coolers as OEM for at least the past 15 years. The tube & fin style coolers are no longer used except in cheap jobber set-ups. Here is a link to the long brand brochure:
http://www.transtar1.com/dbImage.asp?ID=597
I have the Tru-Cool Max and it's a sweet cooler!!! Top quality all the way around. We make fittings for Long Mfg., in Canada,and they get used on their coolers.
