Like Charlie stated, WW contains a surficant which breaks down surface tension and allows better heat transfer from the metal to the liquid.
However, when I used WW years ago, it did not contain additives to adequately protect the cooling system. After using it a couple years with just water, we had leaking radiators. The solder joints were actually dissolving inside the radiator.
This was in the early 1990's when the had both a powder and liquid form of WW.
In the '80's and 90's I ran a fleet of commercial trucks here in the desert, and cooling systems were a major maintenance item for 6 months of the year.
We then switched to RMI-25 which has a surficant and other items for added protection and cleaning. We have had excellent success with it.
The radiator in my 1987 is still like new with no calcium or silicone deposits in the cooling system. I have serviced cars with alum radiators, and many over 10 years old still look and work like new.
Tubes in a crossflow radiator will look fine when seen through the cap opening, but since tubes will get plugged and corroded shut from the bottom up you may think it is good?
We examine used radiators be removing an end tank and visually check flow in that manner. After 10 years with antifreeze in the system, over 50% of the tubes will be unusable. We also use a heat gun to check flow and condition on running vehicles.
With a vehicle using RMI, with or without antifreeze, it will give MANY more years of trouble-free cooling system service than any product we have tested.