kirban 2 cents worth
Clearing the air on myths.....etc
First off, lets say for example we lowered our price to match Eastwood who by the way buythousands of bottles over a years period.from us....a month later someone else gets on this forum and says hey so and so sells it for $7 each...you can see how things would go down the road.
Yes, we are sales people heck any company in the retail business is into sales its what moves product.
I don't "jump" in to simply push this product. I jump it to clarify what it is and does. Over seven million cars 1973 and older are registered in the entire USA. Turbo Buicks is such a small minute part of the total market. We sell to hundreds of companies this particular product. We sell to the largest Studebaker companies, Corvair company Ford don't matter.
Many solutions exist.....this product is designed for the owners that want to buy the oil they have religiousily bought for years that now under the SM label only has 600-800 ppm can keep buying that readily available oil and simply add the 4 ounce bottle of zddplus to obtain the 1,800 ppm of zddp that was inthe oil when the turbo regals was new.
As for not giving back to the turbo buick owners...examine this one fact alone that Richard Clark is doing. He is the man behind the TSA CLASS for the GS Nats. This year top winner walks away with $6,400. That winner if he/she takes silver/gold in concours doubles to $12,800. Second and third etc have smaller amounts.
It gets better it doubles again next year. Meaning that $12,800 becomes $25,600 for the year 2011. For 2012 it doubles meaning just north of FORTY THOUSAND DOLLARS based on first place taking TSA race class and first place in concours.
This is way way above any other payout. Richard is also footing the bill for the free lunch at your upcoming Turbo Buick event in mid March on that Tuesday. Every year and I know this for a fact since he is in our vendor spot he fixes and works on owners powermaster brake systems for free. He is also bringing Don Garlits to the GS Nats. (No charge)
Our company is involved with many projects with Richard the latest being Miss Hurst Linda Vaughn. In closing....the amount of zddplus we retail to the Turbo Buick world is quite small compared to the 150 plus companies we sell to. The connection the product has runs deep with the Buick Turbo community because of Richards involvement and passion for the cars.
I can relate to the Corvette issues mentioned in an earlier thread, since we make several hundred Corvette parts for major Corvette companies. Quick story to show you how "weird" things can get. True story. One of our biggest Corvette accounts is Ecklers out of Florida.
As you might realize some of the parts on our Turbo Buicks are the same as the Corvette heck they are both GM cars down deep. On one particular part think it was the radiator overflow bottle our printed directions read such and such years Buick and such and such years Corvette. Would you believe several Ecklers Corvette customers called up Ecklers to "complain" they did not like to see on the simple printed directions the word Buick.....
This is on the directions that get thrown away....My point? as anyone in business can surely relate.....you can't please all the people all the time.
I can remember when we first started to market zddplus.....most car owners thought it was snake oil that issue never existed....tune sure has changed. While its true oils like Brad Penn and Royal Purple etc are good oils and will do the trick.....we live in America and you have multiple choices.....but if you want 100% to be sure you have the proper levels of zddp when your cars where new (1,800ppm) which is a lubricant Zddplus does it when mixed with any current SM oil whether it is a known brand or a unknown brand.
End of story....
denniskirban@yahoo.com
