i see red necks!
- Thread starter Reaper
- Start date
Roller406Bu
New Member
- Joined
- Feb 21, 2005
Who cares, that's your opinion.......
The total audience for motor sports is much bigger than it’s core group of diehard racing fans. J. Walter Thompson, one of the world’s largest and most prestigious advertising agencies, conducted an in-depth national study of motor sports fans’ purchasing habits. The study revealed the following facts:
71% of the total U.S. population is interested in motor sports.
87% of motor sport fans travel, versus 78% of the total U.S. population.
68% of the general consumer population in the U.S. enjoys watching televised motor sports events.
92% of NASCAR fans have attended a race event.
Since 1990 NASCAR popularity has grown at a rate exceeding all forms of sanctioned Motorsports Worldwide.
The NASCAR Nextel Cup series is the only racing series in the world that has every scheduled event televised live in America, Europe and Japan.
72% of the total U.S. population believes that motor sport sponsors are leading companies in their fields.
NASCAR sales of team sponsor and driver memorabilia is over $1.1 billion.
NASCAR Demographics
Motorsports is outpacing all other sports in growth of PAID attendance
Attendance at NASCAR events increases an average of 10% annually.
Over 56 million adults in the U.S. have an interest in Motorsports.
On the average, a NASCAR fan will watch 18 races on television.
The average income of the NASCAR fan is $43,280 annually.
91% of NASCAR fans are high school graduates and 41% have at least some college education, or are college graduates.
74% of NASCAR fans own their own homes.
74% of NASCAR fans own two or more automobiles.
80% of NASCAR fans carry a major credit card.
71% of the total U.S. population is interested in motor sports.
87% of motor sport fans travel, versus 78% of the total U.S. population.
68% of the general consumer population in the U.S. enjoys watching televised motor sports events.
92% of NASCAR fans have attended a race event.
Since 1990 NASCAR popularity has grown at a rate exceeding all forms of sanctioned Motorsports Worldwide.
The NASCAR Nextel Cup series is the only racing series in the world that has every scheduled event televised live in America, Europe and Japan.
72% of the total U.S. population believes that motor sport sponsors are leading companies in their fields.
NASCAR sales of team sponsor and driver memorabilia is over $1.1 billion.
NASCAR Demographics
Motorsports is outpacing all other sports in growth of PAID attendance
Attendance at NASCAR events increases an average of 10% annually.
Over 56 million adults in the U.S. have an interest in Motorsports.
On the average, a NASCAR fan will watch 18 races on television.
The average income of the NASCAR fan is $43,280 annually.
91% of NASCAR fans are high school graduates and 41% have at least some college education, or are college graduates.
74% of NASCAR fans own their own homes.
74% of NASCAR fans own two or more automobiles.
80% of NASCAR fans carry a major credit card.
